Implementing a UGC Strategy That Drives Bookings – On-Demand


Social media and smartphones have given rise to the era of visual content — changing the traveler’s journey from inspiration to booking.

There are more authentic visuals being created and shared by travelers every day and these are the real photos and videos you could be tapping into to fuel your travel marketing channels. Hear how Jose Canelos, Director of Digital Product Development at The Leading Hotels of The World has effectively leveraged this user-generated content (UGC) to create integrated and authentic customer experiences that engage consumers and drive direct bookings.

In this session you’ll learn:

  • How to implement UGC as part of a best-in-class digital strategy for hotel brands
  • How leveraging authentic content shared by guests can drive increased direct bookings and budget-savings
  • Live examples and results from LHW’s current UGC initatives
  • A look at what’s up next in LHW’s user-generated content roadmap


Damien Mahoney

Jose Canelos