[On Demand] Home Electronics Retail Masterclass – Apple versus Samsung: Whose online strategy rules the space?
We’re BACK with a brand new episode of our sell-out masterclass series! This time we’re tackling things a little differently as we’ll be pitting home electronics giants, Apple and Samsung, against each other. Tune in to catch ecommerce experts from LoyaltyLion, We Make Websites and Nosto breaking down both online strategies and the who and why for the ruler of the space.
Apple has undoubtedly been one of the market leaders in the home electronics space for some time, especially when it comes to the evolution of mobile phones, but does their online strategy really steal the show when it comes to online strategy?
Samsung has been hot on the heels of Apple for some time in the mobile phone space and boast numerous product lines. Join us as we take a deep dive into the ecommerce strategies of these two mega-brands with a special focus on personalization, loyalty and design.