Merchandise your homepage to display your latest products and relevant information

Showcase seasonal and new items on your homepage or personalize your welcome banner according to returning shoppers’ previous behavior. Fashion and accessory shopping are all about discovery, so surfacing products that are hot or new at that first touchpoint is vital to driving shoppers deeper into your online store.

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Create personalized category pages that showcase the products you want each shopper to see

Optimize your category pages to achieve the specific merchandising goals you want to achieve by dynamically sorting and highlighting items so that shoppers don’t become discouraged by never-ending scrolling. Dynamically sort items on category pages according to specific attributes and performance metrics in order to not only convince shoppers to buy but to convince them to buy the items you want them to.

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Optimize product detail pages with personalized social proof and seamless discovery tactics

Fashion is both extremely personal and extremely social. Personalize the content on your product detail pages with relevant ratings, reviews, and user-generated product recommendations in order to help shoppers make that decision in their final moments of contemplation.

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Drive purchases with cart pages that provide what shoppers want to hear

Conversions aren’t real until that ‘Checkout’ button is clicked. Make sure the excitement shoppers feel when they’re finished adding items to their cart sustains by curating your cart page with the information and payment options most relevant to each individual.

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Learn how Nosto helps fashion brands reach their goals

Product Recommendations

Since putting Nosto product recommendations on its homepage, product, cart, search, and 404 pages, Lesportsac has achieved:

12% sales generated by Nosto
9% higher average order value
2.4% higher conversion

Read LeSportsac's Case Study

A/B Testing

When testing personalized recommendations based on brand and product affinity versus the status quo experience, Cynthia Rowley was able to optimize its recommendation strategy to see:

15% lift in conversion rate
8% lift in revenue per visitor

Read Cynthia Rowley's Case Study

Category Merchandising

The WOD Life implemented Category Merchandising on its website to drive discovery for new arrivals and increase conversion. Automating sorting based on merchandising goals resulted in:

70% increase in conversion rate
86% boost in average visit value
10% lift in average order value

Read The WOD Life's Case Study

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