A Global Panel of Nosto Experts

Jake Chatt

Head of Brand Marketing


Chloe Pascal

Head of Regional Marketing


Matthaus Bognar

Head of Business Development


Patrick Obolgogiani

Global Head of Customer Success



About This Webinar:

We’ve kept an active pulse on the changing behavior of Black Friday / Cyber Monday (BFCM) shoppers in 2020, recently using data from more than 1,000 Nosto-powered brands to measure year-over-year (YoY) changes by region, industry, device, and platform. And, as 2020 comes to a close, we are excited to reflect on this data and identify opportunities to help brands worldwide plan for a successful Q1. 

Our panel of Nosto experts dove into the top findings from our Black Friday / Cyber Monday performance report and offered strategic tactics to help fuel 2021 ecommerce strategies. Session insights included:

  • Detailed 2020 numbers around total visits, sales, conversion rate, and order value
  • YoY performance shifts by region, vertical, device, and platform
  • 2020’s impact on BFCM page views, bounce rate, and time spent on site
  • Effective tactics you can implement in Q1 and beyond based on these results

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