About this report

To better understand shopper behavior during this time and uncover opportunities for ecommerce brands across six key verticals, Nosto studied a cross-section of 500 ecommerce sites over the course of five months. The research was conducted through Nosto-powered brands between March 1st and August 1st, 2020. The key performance indicators that were focused on include visits, sales, conversion rate, and average order value. The data is presented as percentage change compared to Day 1 for both 2019 and 2020 in order to granularly showcase how the pandemic lockdowns of 2020 affected shopper behavior day-by-day.

Download: The State of Ecommerce report to learn:

  • Which key verticals are fairing better than others

  • How each KPI compares across verticals

  • What story each vertical’s data is telling

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