Brand New Research: The Future of Ecommerce Search in 2023

In partnership with market research agency, Censuswide, we conducted a three-part study to assess consumer and merchant sentiment toward ecommerce site search. This research consists of: 

  1. Real-world site experience testing of 100+ online stores’ site search
  2. A survey of 2,000+ consumers across North America and the UK
  3. A survey of 300+ ecommerce professionals from brands across North America and the UK

We uncover the expectation gaps between what consumers want, what brands think they’re delivering, and what brands are actually delivering when it comes to site search. Find out what your shoppers are looking for in this clear roadmap for product discovery in 2023 and beyond!


Our research reveals that...


of all shoppers go straight
to the search bar


of shoppers exit your site
because of poor search


of brands plan to invest in
improving their site search

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