Company Announces Second Acquisition, SearchNode, Affirming Position as Market Leader in Shopify Plus Ecosystem
NEW YORK (PRWEB) JANUARY 5, 2022 — Nosto, an AI-powered commerce experience platform, announced it had acquired SearchNode, a global cloud-based ecommerce search technology company. This transaction marks the second acquisition for Nosto, after completing the acquisition of Stackla Visual UGC in May 2021.
Why Nosto acquired SearchNode
“Every retailer knows just how critical search is to the online shopping journey. It’s one of the strongest signals of buying intent. But, until now, all that valuable search data has been left siloed within stand-alone tools. The result is a fragmented, frustrating shopping experience where customers find it hard to find what they are looking for and a huge opportunity cost for retailers,” said Jim Lofgren, CEO at Nosto.
“Our acquisition of SearchNode changes all that. As we integrate personalized search into our AI-powered commerce experience platform, for the first time, retailers will be able to leverage the full power of search data across the entire store to deliver seamlessly connected, personalized commerce experiences from the moment a user lands on their site.”
The strategic acquisition of SearchNode’s award-winning search technology will allow Nosto clients to implement site-wide personalization, merchandising, segmentation, and testing strategies natively to optimize the entire shopping journey.
From SearchNode’s CEO…
“In joining Nosto, we’ll be able to pair SearchNode’s natural language processing search technology with Nosto’s market-leading personalization and merchandising capabilities to deliver not only the most relevant search results but also a unique and most advanced out of the box offering to optimize site-wide experiences,” said SearchNode CEO & Co-founder, Antanas Bakšys.
With the addition of Visual UGC and Search integrated into the core of the Nosto Commerce Experience Platform, Nosto becomes the first company globally to offer retailers a complete range of commerce experience optimization capabilities within a single, unified platform.
The terms and conditions of the acquisition, subject to regulatory and other approvals and conditions, were not disclosed.