How travel marketers can craft an effective UGC strategy to build brand relevancy, authenticity and engagement


Leverage UGC in your travel marketing strategy


UGC has become the most trusted, memorable, and influential content travel marketers can get their hands on.

Consumers are no longer looking for the perfectly curated vacation photo. Instead, they’re looking to their friends, family, and people just like them to influence their next vacation destination. So how can you leverage UGC to improve engagement, awareness, conversation rates, and loyalty?

Download our guide to learn:

  • How to strategically build and leverage UGC throughout the customer journey and across your core marketing channels
  • Key metrics to track across every touchpoint
  • Tips to encourage your audiences to create more UGC about your brand, product or services
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