How retailers can master online personalization to improve conversion rate, average order value, and repeat purchases


Capture and maintain your shoppers’ attention in today’s market


Personalized content is vital for the customer lifecycle.

In fact, 66% of shoppers simply will not purchase from a brand whose content is not tailored to their interests, meaning brands that aren’t personalizing their ecommerce stores are likely losing two-thirds of the conversions they could have!

In this guide, we explore:

  • How retailers can create a successful personalization strategy across the customer lifecycle
  • Best practices for optimizing content based on customer behavior
  • Detailed examples of brands deploying successful content personalization strategies
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