Brand New Research: The Future of Ecommerce Search in 2023

A three-part research study conducted in 2023 uncovering expectation gaps between what shoppers want from site search, what brands think they’re delivering, and what brands are actually delivering. Uncovering the biggest pitfalls, quickest wins, and strategic initiatives for brands, we unearth the site search stats and trends you need to know–directly from your shoppers’ mouths.


Our research reveals that...


of all shoppers go straight
to the search bar


of shoppers exit your site
because of poor search


of brands plan to invest in
improving their site search

Find out what shoppers really think and where you can improve


In partnership with market research agency, Censuswide, we conducted a three-part study to assess consumer and merchant sentiment toward ecommerce site search. This research consists of three studies: 

  1. Real-world site experience testing of 100+ online stores’ site search 
  2. A survey of 2,000+ consumers across North America and the UK
  3. A survey of 300+ ecommerce professionals from brands across North America and the UK

This research uncovers expectation gaps between what consumers want, what brands think they’re delivering, and what brands are actually delivering when it comes to site search. In this executive report, we’ll go through what we found from each study giving brands a clear roadmap for product discovery in 2023 and beyond. Find out what your shoppers really want from your site search!

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