Black Friday Cyber Monday 2023, by the numbers

Cyber weekend 2023 was over in a flash! And we’re back with our annual breakdown of retail performance. We analyzed over a hundred million website visits to over a thousand Nosto-powered stores this year. Here’s your breakdown of how retail’s most anticipated weekend panned out in 2023.

Overall weekend performance 

Year-on-year increase in traffic: +22.94%

Year-on-year increase in sales: +4.41%

Year-on-year increase in AOV: +4.10%

Product discovery campaigns

Number of product recommendations served: 4,896,566,995

Year-on-year increase: +75.91%

Year-on-year increase of number of product recommendations clicked: +419.01%

Number of pop-ups served: 471,519

Year-on-year increase: +442.64%

Number of content personalization campaigns served: 339,685,365

Year-on-year increase: +109.53%

Year-on-year increase of number of content personalization campaigns clicked: +80.87%

Number of email widgets served: 45,196,984

Year-on-year increase of number of email widgets clicked: +12.85%

Performance by day 

Percentages represent year-on-year increases and decreases.

Black Friday 

Traffic: +22.40%

Sales: +2.23%

AOV: +4.38%

Saturday 

Traffic: +27.23%

Sales: +9.58%

AOV: +5.70%

Sunday 

Traffic: +25.22%

Sales: +3.96%

AOV: +3.20%

Cyber Monday Mobile

Traffic: +17.45%

Sales: +2.71%

AOV: +3.04%

Performance by device

Percentages represent year-on-year increases and decreases.

Mobile

Traffic: +20.42%

Sales: +4.10%

AOV: +3.39%

Desktop

Traffic: +29.59%

Sales: +4.92%

AOV: +5.41%

Desktop vs mobile

Traffic (percentage share)

  • Desktop: 26.50%
  • Mobile: 73.50%

Sales (percentage share)

  • Desktop: 37.94%
  • Mobile: 62.06%

AOV (USD)

  • Desktop: $141.59
  • Mobile: $109.01

Performance by region

Percentages represent year-on-year increases and decreases.

North America 

Traffic: +21.72%

Sales: +1.28%

AOV: +2.13%

United Kingdom 

Traffic: +11.96%

Sales: +6.92%

AOV: +4.89%

Europe

Traffic: +31.09%

Sales: +8.15%

AOV: +8.14%

APAC

Traffic: +12.17%

Sales: +16.61%

AOV: +3.12%

Performance by vertical

Percentages represent year-on-year increases and decreases.

Fashion & Accessories

Traffic: +26.38%

Sales: +4.56%

AOV: +4.27%

Home & Garden

Traffic: +18.14%

Sales: +8.66%

AOV: -0.14%

Sporting Goods & Hobbies

Traffic: +23.03%

Sales: +12.85%

AOV: +7.84%

Health & Beauty

Traffic: +14.76%

Sales: +14.52%

AOV: +11.21%

Performance by platform

Percentages represent year-on-year increases and decreases.

Shopify

Traffic: +30.83%

Sales: +2.98%

AOV: +3.21%

Shopware

Traffic: +20.56%

Sales: +14.04%

AOV: +1.82%

Magento

Traffic: +1.72%

Sales: +3.71%

AOV: +4.85%

Prestashop

Traffic: +21.16%

Sales: -13.65%

AOV: +16.08%

Other

Traffic: +21.01%

Sales: +12.24%

AOV: +7.04%


About the data

Nosto’s findings are based on analysis of over 112 million website visits during BFCM weekend (96 hours across Friday 00 UTC to Tuesday 00 UTC) to 1127 online stores that use Nosto’s Commerce Experience Platform (CXP), including merchants in North America, United Kingdom, Europe, Latin America, and Asia Pacific. The analysis incorporates data for the period between Black Friday and Cyber Monday 2023 and compares seasonal performance metrics against Nosto merchant websites during the same period in 2022. The comparative YoY analysis demonstrates performance adjustments across common merchants that were using Nosto’s platform in 2022 and in 2023. Singular 2023 analysis demonstrates the total performance of all merchants using Nosto’s platform during the BFCM weekend 2023.


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